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So I was thinking large-scale, real-world games for conference settings, collaborating with people and making games where 200 or 300 people could play at once. I have a background in art, and I was always really interested in where games can go if you approach them and push them in strange directions - as experiences where you're not starting with some preconceived notion of what a game is, and instead you're imagining what would happen if you made a game for a totally different context or pushed things in a really strange direction. I was really interested in large-scale, real-world games. So I was at Gamelab for quite some time, and then during all this period I was also doing a lot of experimental game design for my own on the side. A weird transitional phase where people started making smaller games for a more casual audience that you would download from the web - you know, in between a web game and something you go to the store and plunk down $60 for, but also historically in between the era of plunking down $60 for a games and now digital distribution as being the standard thing. Then eventually, GameLab grew large enough to hire me full-time, so I was director of game design at Gamelab, which was a studio most famous for Diner Dash, and at the time making all kinds of games - 'downloadable games' we called them at the time. I worked at both of those places making games, usually work-for-hire making online games, web-based games for places like Cartoon Network and LEGO. There were a handful of small independent studios in New York at the time - Gamelab and This is Pop. I split and for a while worked as a freelance game designer between a couple of different places. I realized that I wanted to devote myself fully and completely to just making games.

Then I split and went freelance - because I was at RGA, we were making games but we were also making CD-ROMs and interactive stuff that weren't games.

I made a couple of games there, one of which is Gearheads, which was published by Phillips.

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I was a creative director at a design studio that was making CD-ROM games and PC games early on, but kind of as an outgrowth of the design work they were doing. My experience in the game industry is I started out making games at a place called RGA in the ‘90s.

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My full name is Frank Lantz and my age is 52.

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